Your Summer Holiday Plans Sorted: Top Trending Destinations in Europe 2025

It’s officially summer and the scramble to lock in the perfect getaway is on. For those who have left planning their summer holiday to the last minute, we’ve put together a list of the latest up-and-coming European destinations to head to this season. If you're looking for endless sunshine, storied towns, and something a little more under the radar, these are the places worth booking now.

Montenegro: The Adriatic’s Best-Kept Secret

For yacht lovers, mountain views, and a quieter take on the Med

Starting off strong with Montenegro, an under-the-radar gem offering rugged mountains as dramatic as the Alps, undisturbed beaches framed by spectacular scenery, and history-rich cities brimming with archaeological treasures.

Of its highlights, the fjord-like Bay of Kotor is home to hidden coves, pebble beaches, and UNESCO-listed medieval towns; Budva, a mini-Dubrovnik with cobblestone streets, terracotta rooftops, and a buzzing beach scene; and Podgorica, home to one of Europe’s largest vineyards.

Paros, Greece: The Cycladic Island Flying Under the Radar

For food lovers, design-forward stays, and quiet coastal charm

While Santorini and Mykonos steal the spotlight, savvy travellers are heading to Paros, one of the Cyclades’ most charming and laid-back islands. Said to be the ‘foodie’ destination in the Greek islands, Paros is a place of secluded beaches, beautiful, whitewashed villages and some of the freshest seafood you’ll ever taste.

Stay in Naoussa, a former fishing village turned effortlessly stylish, with boutique stays, waterfront restaurants, and a slower, sun-drenched pace of life.

Comporta: Portugal’s Unsung Beach Town

For barefoot bohemia and understated luxury by the sea

Just over an hour from Lisbon, Comporta is a white-sand beach town on Portugal’s wild western coast that has been attracting artists, a-listers and surfers with its barefoot bohemia. Surrounded by pine forests, wild dunes, and expansive rice fields, it’s a destination where simplicity and sophistication exist in quiet harmony. Often mistakenly grouped with the likes of Ibiza and Mykonos, this coastal spot offers a quieter, effortlessly cool take on the European beach escape.

Athenian Riviera: Greece’s Underrated Coastal Playground

For neoclassical elegance, endless sunshine, and seaside glamour close to the city

Stretching 50km from the suburbs of Athens to the tip of Cape Sounion, the Athenian Riviera is having a moment in 2025, offering the kind of laid-back glamour you'd expect to find in the South of France. By day, hop between chic beach clubs, private marinas, and hidden coves. Stop for a long seafood lunch in Vouliagmeni or take a sunset sail past the Temple of Poseidon, dramatically perched on a cliff above the sea.

Asturias: Spain’s Wild North

For nature lovers, crisp mountain air, and untamed coastline

With its dramatic coastline, emerald valleys, and rugged peaks, Asturias offers a completely different take on the Spanish summer holiday. This corner of northern Spain has its own language, culture, and cuisine and is finally edging onto the radar of nature-loving, experience-focused travellers. Highlights include the misty peaks of the Picos de Europa, secret beaches along the Costa Verde, and the atmospheric capital of Oviedo.

 Where Will Your Summer Take You?

From the quiet luxury of Comporta to the wild beauty of Albania’s coast and the rising star that is Montenegro, these trending destinations offer everything you want from a European summer holiday: sun-soaked days, rich culture and amazing food.

Whether you’re planning a spontaneous weekend escape or a full-blown family adventure, it’s not too late to book something unforgettable.

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